Privacy Policy

Privacy Policy

FIREBIRDS PRIVACY POLICY

Effective Date: October 14, 2026

Firebirds International, LLC and its affiliates ("Firebirds," "we," "us," or "our") respect your privacy. This Privacy Policy describes Firebirds International, LLC and its affiliates data practices regarding information within its scope, including the choices available to you. Unless otherwise stated, “information” or “personal information” means information that identifies, relates to, or is reasonably capable of being associated with an individual or household.

This Privacy Policy applies to information we collect where we control the purposes and means of processing, specifically through firebirdsrestaurants.com , emails, or other online services that link to this Privacy Policy (the “Service”), as well as from other sources described below. Your use of the Service is subject to our Terms of Use.

This Privacy Policy does not apply to:

  • The practices of third parties we do not control.
  • Information collected in the context of job applications or employment with us.
  • Information that has been anonymized or, to the extent permitted by law, deidentified.

1. Collection

Depending on how you interact with the Service, we may collect the following categories of personal information:

  • Identifiers, such as your name, email address, postal address, phone number, and online identifiers (e.g., device ID, IP address, cookie ID).
  • Characteristics, such as your age, gender, or geographic location.
  • Account and loyalty program information, such as your Inner Circle membership number, order and visit history, and birthday.
  • Commercial information, such as your order history and gift card activity.
  • Internet or other electronic network activity information, including browsing history on the Service, pages viewed, links clicked, and interactions collected through cookies, pixels, and similar tracking technologies.
  • Account credentials, including your username, password, and other information used for authentication or account access.
  • Payment information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed by our payment processors.
  • Geolocation data, such as your approximate location derived from your IP address used to identify nearby restaurants.
  • Information about your child that you provide when enrolling them in the Jr. Chef Kids Club, including the child’s first name, birth month, and day.

We do not knowingly collect sensitive personal information (such as Social Security numbers, or health information) except as described above.

2. Sources of Personal Information

We collect information from the following sources:

  • Information you provide through the Service. When you use the Service, you may be asked to provide information to us, such as when you register for an account, make a purchase, participate in a promotion, enroll in our Inner Circle loyalty program, or contact support. Please do not provide any information that we do not request.
  • From your device. When you use the Service, we and third parties we work with automatically collect information from your browser or device using cookies and other tracking technologies. See Cookies and Other Technologies.
  • From our restaurants. When you visit our restaurants, we collect information using technology on our premises, such as cameras and CCTV.
  • From third parties. We may obtain information from third parties with which we work, including reservation and ordering providers, payment processors, loyalty and marketing providers, analytics and advertising providers, social media platforms, and other business partners.

3. Purposes for Collection and Use

We use personal information for the following purposes:

  • To provide our services, including processing orders, reservations, and gift cards, and to administer the Inner Circle loyalty program and Jr. Chef Kids Club.
  • To send marketing communications and personalize offers.
  • To understand usage and measure website traffic.
  • For advertising purposes. We work with various third parties, such as ad networks, publishers, social media platforms, and technology providers, to deliver and measure ads. For example, we place ads on third party websites that use tracking technologies to serve the ads, measure ad performance, detect ad fraud, limit how often ads are shown, and provide reporting and analytics. If you visit our Firebirds website after viewing or interacting with one of our ads on a third party website or platform, tracking technologies on our Service will help us attribute your visit and understand ad effectiveness.
  • Some advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity over time and across non-affiliated services. Targeted advertising often involves us incorporating third party tracking technologies into our Service or disclosing (often hashed) identifiers, such as email addresses, with third parties. These third parties then match our data with their own (or their partners’ data) to deliver ads to you or similar audiences. For example, we incorporate the Meta pixel on our website to serve ads to Meta audiences based on the data we provide.
  • We also use audience modeling services, where we and a partner each disclose (often hashed) identifiers to a technology provider. The technology provider then matches common factors between our and the partner’s data to help us understand audience overlap and improve campaign performance.
  • To prevent, detect, investigate, and respond to fraud, misuse, policy or legal violations, or threats to safety.

4. Disclosure

We disclose the information we collect for the purposes described in this Privacy Policy. The categories of persons to whom we disclose information include:

  • Service providers. Many of the third parties we work with are service providers that collect and process information on our behalf. Service providers perform services for us, such as payment processing, data analytics, marketing and advertising, website hosting, and technical support. To the extent required by law, we contractually prohibit our service providers from processing information they collect on our behalf for purposes other than performing services for us, although we may permit them to use non-personal information for any purpose permitted by law.
  • Third party vendors and related parties. Some of the third parties we work with independently control the purposes and means of processing your information. For example, we disclose information to vendors that provide analytics, security, and fraud prevention services to us. We also disclose information to ad networks, technology providers, and other third parties that help provide targeted advertising.
  • Affiliated Firebirds entities, for operational and marketing purposes.
  • Third parties involved in a merger or acquisition, in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, or other business combination of all or any portion of our assets, or transfer of all or a portion of our business to another business.
  • Recipients at your direction or with your consent. We disclose information where you direct us to do so or with notice to you and your consent.
  • Government authorities or other third parties, where required by law or to protect our rights.

5. Third Parties

Our Service may link to or be incorporated with websites and online services controlled by third parties. In addition, we may integrate technologies into our Service, including those described in Cookies and Other Technologies, that are controlled by third parties. Except where third parties act as our service providers, they (not us) determine the purposes and means of processing your information.

6. Cookies and Other Technologies

This section describes the types of tracking technologies we use to automatically collect information from your browser or device. You can change your cookie choices at any time through the “Your Privacy Choices” link in the footer of the website.

  • Cookies. Cookies are browser-based text files placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. There are various types of cookies, including session cookies (which expire when you close your browser) and persistent cookies (which remain until a set expiration date or until you manually delete them). Cookies may be first party (served directly by us) or third party (served by third parties we work with).
  • Pixels. Pixels (also known as web beacons) are pieces of code embedded in a service. There are various types of pixels, including image pixels (typically one-pixel transparent images) and JavaScript pixels (which execute code). Pixels are often used in conjunction with cookies. When you access a service that contains a pixel, the pixel may allow us or a third party to collect information from your browser or device, or to place or read cookies on your browser.

7. Your Privacy Choices

This section describes the choices available to you regarding your information.

Region-Specific Choice.

Some regions offer additional choices. If you are a resident of the U.S., see our U.S. State-Specific Disclosures.

Communications.

You can opt-out of receiving certain communications from us as follows:

  • Emails. To stop receiving marketing emails, change your communication preferences through your account settings, follow the unsubscribe instructions near the bottom of such emails, or email us at [email protected] with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt out of transactional emails.
  • Texts and calls. To stop receiving texts, text “STOP” in response to any text message you receive from us or contact us as set out in the Contact Us section below and specify you want to opt-out of text messages. To stop receiving calls, request opt-out during any call you receive from us or contact us as set out in the Contact Us section below and specify you want to opt-out of calls.

Accounts.

If you have an account with us, you can delete your account through your account settings. We will address your request in accordance with our data retention practices.

Browser and Device Controls.

  • Cookies and pixels. Our cookies management module, available here, allows you to control the cookies deployed on our Service. You can choose to accept, refuse, or set them specifically as set out in the cookies management module. In addition, you may be able to manage cookies through your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our Service. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations.
  • Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, visit https://tools.google.com/dlpag.... We are not responsible for the effectiveness of their tools.
  • Industry opt-out tools for targeted advertising. Some third parties we work with follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which offers its own opt-outs tools for targeted advertising. For details, visit https://youradchoices.com/cont.... We are not responsible for the effectiveness of these tools.

8. Children

Firebirds is not directed toward children under 16 years old. If you are a parent or guardian and believe we have collected information from children in violation of applicable law, contact us as set out in the Contact Us section below.

Jr. Chef Kids Club. We offer a Jr. Chef kids club that allows parents to provide their child’s first name, month and date so that their kid can get a special gift on their birthday when they visit our restaurant. We collect this information only from the parent or guardian who completes the enrollment, and we use it solely to administer the Jr. Chef Kids Club.

9. Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

10. Security

We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. U.S. State-Specific Disclosures

This section applies to residents of California or any other U.S. state that has enacted a comprehensive state privacy law (each, a “Consensus State”). For purposes of this Privacy Policy, Consensus States include Alabama, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. This section does not apply to residents of other states except as expressly provided herein.

Notice at Collection

Our data practices are as follows:

  • Collection. In the past 12 months, we have collected the categories of personal information set out in the Collection section above, as well as those set out below using California-specific terms:
  • Identifiers and account information, including contact identifiers (such as your name, email address, postal address, and phone number) and device identifiers (such as your device’s IP address).
  • Characteristics or demographics, including your age, birthday, or location.
  • Commercial information, including records of products or services purchased, obtained, or considered.
  • Internet activity, including information about your browsing history and interactions, such as the features you use, pages you visit, content you view, purchases you make or consider, time of day you browse, and referring and exiting pages.
  • Non-precise geolocation data, such as location derived from an IP address or data that indicates a city or postal code level.

The categories of sensitive personal information we have collected include:

  • Account access credentials, including your username, account number, or card number combined with any required security code, password, or credentials allowing access to an account.
  • Sources. The categories of sources from which we collect personal information are set out in the Sources section above
  • Purpose. The specific purposes (including business and commercial purposes) for collecting and using personal information are set out in the Purposes for Collection and Use section above.
  • Disclosure. The categories of persons to whom personal information is disclosed, including service providers for business purposes, are set out in the Disclosure section above. We disclose the categories of personal information listed in the Collection section above to service providers for business purposes.
  • Sales, Shares, and Targeted Advertising. Some of our disclosures of personal information to third parties may be considered a sale or share for cross-context behavioral advertising purposes under applicable law. We also may process your personal information for purposes of targeted advertising as defined by applicable law. The categories of personal information we sell, share, or process for targeted advertising purposes include: identifiers, characteristics or demographics, commercial information, internet activity, and non-precise geolocation data. The categories of third parties to whom we sell, share, or disclose your personal information for targeted advertising purposes include, where applicable, vendors and other parties involved in cross-context behavioral advertising. We do not sell or share the personal information of consumers we know are under 16 years old.
  • Profiling. We do not process personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers.
  • Sensitive Data. We collect, use, and disclose sensitive personal information only for the permissible business purposes for sensitive personal information under applicable law. We do not sell or share sensitive personal information to third parties.
  • Retention. The criteria used to determine the period of time we retain your personal information is set out in the Retention section above.

Rights

This section sets out your rights. See Exercising Rights below for details on how to exercise your rights.

Verifiable Requests.

For California residents, you have the right to:

  • Know what personal information we have collected about you, specifically have the right to know the categories of sources from which personal information was collected, the business or commercial purposes for collecting, selling, or sharing personal information, the categories of personal information that we sold, shared, or disclosed for a business purpose, the categories of third parties to whom we disclosed personal information, and the specific pieces of personal information we have collected about you;
  • Correct inaccurate personal information we maintain about you; and
  • Delete personal information that we have collected from you.

For Consensus State Residents, you have the right to:

  • Confirm whether or not we are processing your personal information, and in some regions, confirm the categories of personal information we have processed;
  • Access your personal information;
  • Correct inaccuracies in your personal information;
  • Delete your personal information;
  • Obtain a copy of your personal information that you previously provided to us in a portable and readily usable format

If you are a Minnesota or Oregon resident, you also have the right to obtain a list of the specific third parties to which we have disclosed personal data.

If you are a Delaware or Maryland resident, you also have the right to obtain a list of categories of third parties to which we have disclosed personal data.

If you are a Connecticut or Rhode Island resident, you also have the right to obtain a list of the specific third parties to which we have sold personal information.

  • Opt-Out of Sales, Shares, and Targeted Advertising. You have the right to opt-out of us selling or sharing for cross-contextual advertising purposes your personal information to third parties, or processing your personal information for targeted advertising purposes.
  • Limit the Use or Disclosure of Your Sensitive Personal Information. For California residents, you have the right to limit the use or disclosure of your sensitive personal information for purposes other than those specified as permissible purposes under California privacy law.
  • Revocation of Consent. You have the right to revoke consent previously given to us that we rely on to process your personal information. If you withdraw consent, you may not be able to receive certain services dependent on that consent.
  • Nondiscrimination. You have the right not to be discriminated against for exercising any of your rights.
  • Appeals. You have the right to appeal our decision in response to your requests.
  • Authorized Agents. You may exercise your rights through an authorized agent.

Exercising Rights

This section sets out how to exercise your rights.

  • Verifiable Requests. Verifiable requests require us to verify your identity before fulfilling them. To exercise any of these rights, submit a request through our form here (specifying the rights you wish to exercise) or call our toll-free number at (800) 975-1066. We will confirm receipt of and respond to your request consistent with applicable law. To verify your identity, we may require you to confirm receipt of an email sent to an email address that matches our records, provide us with details relating to your history with us, or provide additional information. If we cannot verify your identity, we may deny your request in accordance with applicable law.
  • Sales, Shares, and Targeted Advertising. You may opt out of our sale, sharing, and use of your personal information for targeted advertising using the options described here. How your request is applied depends on how we process your information.

You may submit a request through “Your Privacy Choices” in the footer of our website, or use a recognized browser-based opt-out preference signal, such as Global Privacy Control. We will treat such a signal as a request to opt out for that browser and, if you are logged into your account when you submit the request or we maintain a pseudonymous profile associated with the browser or device from which you submit the request, we will apply the opt-out more broadly across our systems where feasible. Because this signal operates at the browser level, it may not apply to information we maintain about you in other contexts (such as account or contact information), unless we link that browser or device to you as described above. Also, if you use a different browser or device, or reset cookies, you will need to re-enable your preferences.

  • Consent. To revoke consent, write us at the email or postal address set out in the Contact Us section below (specifying the consent you wish to withdraw). If you withdraw consent, you may not be able to receive certain services related to that consent.
  • Authorized Agents. Authorized agents must submit requests through the specific methods designated herein. Except where prohibited by law, we will require written and signed proof of the agent’s permission.
  • Limitations. Your rights are subject to exceptions and our data retention practices. To the extent permitted by law, rights requests must be exercised through the applicable designated method specified herein.

Additional California Disclosures

  • Financial Incentives. We offer discounted prices to consumers who sign up for our Inner Circle loyalty program and provide their personal information to us. The terms of our loyalty program and how to opt-in are available at https://firebirdsrestaurants.com/loyalty-program. The categories of personal information we collect in connection with the loyalty program include identifiers and contact information, demographic information, commercial information, location preferences, and communication preferences. Under California law, our loyalty program may be considered a financial incentive. The value of your personal information to us is related to the value of discounted products, services, or other benefits you receive as an Inner Circle member, less the expense of offering and administering those products, services, and benefits to program participants. We believe the rewards and benefits offered through the Inner Circle loyalty program are reasonably related to the value of the personal information associated with participation. You have the right to withdraw from the Inner Circle loyalty program at any time by contacting [email protected].
  • Shine the Light. If you are a California resident and have an established business relationship with us, you have the right to request a list of the categories of personal information (as defined by Shine the Light) disclosed by us to third parties for their own direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of such third parties. To exercise this right, write us at the email or postal address set out in the Contact Us section below and specify that you are making a “California Shine the Light Request.” We will respond to requests received in accordance with Shine the Light.
  • Do Not Track. We do not respond to Do Not Track signals.

Additional Colorado Disclosures

  • Loyalty Program. Inner Circle is a voluntary loyalty program under Colorado law. We use the personal data you provide to give you program benefits. We may also use Inner Circle data, such as your email address and purchase history, for targeted advertising. We do not share Inner Circle data with data brokers. We may share Inner Circle data with our affiliates and with service providers that host our systems, process payments, and send emails and texts for us. We may also share it with advertising networks and technology providers to deliver targeted ads. If you ask us to delete your personal data, we will no longer be able to provide benefits that depend on that data, such as your birthday reward, because we cannot identify you as a member or confirm your eligibility.

Additional Connecticut Disclosures

  • Large Language Models. We do not collect, use, or sell personal data to train large language models.

Disclosures for Nevada

For Nevada residents, you have the right to opt-out of sales of your personal information to third parties. To exercise your right, follow the opt-out process in Exercising Rights above. Your rights are subject to exceptions and our data retention practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Effective Date” above. If the changes are material, we may provide additional notice to you, such as through email or prominent notice on the Service.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

[email protected]

(800) 975-1066

Mailing Address: 8700 Red Oak Blvd. Suite J, Charlotte, NC 28217; Attn: Legal Department.