Contact:
Caroline Graham
cgraham@rountreegroup.com
770-650-2601
FOR IMMEDIATE RELEASE
FIREBIRDS WOOD FIRED GRILL REACHES $500,000 MILESTONE IN FIGHT AGAINST CHILDHOOD CANCER…ONE CUP AT A TIME
Firebirds Supports Alex’s Lemonade Stand With Its Fresh Squeezed Lemonade
Charlotte, N.C. (Jan. 27, 2016) – Firebirds Wood Fired Grill’s commitment to support childhood cancer research has reached a major milestone. Since 2012, Firebirds has raised more than half a million dollars for Alex’s Lemonade Stand Foundation (ALSF), a national charity that focuses on funding research projects to find better treatments and ultimately cures for childhood cancer. In this partnership with ALSF, Firebirds donates $1 to the Foundation for every glass of fresh-squeezed lemonade it sells.
“Partnering with Alex’s Lemonade Stand Foundation is truly a humbling and special experience,” said Stephen Loftis, vice president of marketing for Firebirds. “We strive to be an integral part of our local communities by providing employment, establishing relationships and participating in civic life and invite everyone to join us in the fight against childhood cancer.”
This year marks the 12th year since founder Alexandra “Alex” Scott issued a challenge to volunteers to help raise $1 million for a childhood cancer cure. Firebirds has taken on this challenge in working diligently towards raising funds to find a cure; one cup of lemonade at a time, served in all 38 of its locations. As one of ALSF’s notable contributors, Firebirds also participates in Alex’s Lemonade Days, the charity’s annual fundraiser that encourages communities to sell lemonade for childhood cancer research. Thanks to the help of guests, Firebirds has donated $500,805 to ALSF since the partnership began, raising $214,662 this past year.
“Through the help of supporters like Firebirds, our foundation has funded more than 550 research projects at leading hospitals and institutions across North America. With each donation made, we are moving closer to achieving my daughter Alex’s dream – a cure for all kids with cancer,” said Liz Scott, ALSF’s co-executive director and Alex’s mother.
Firebirds’ participating partners include Creation Gardens, Dixie Produce, Downtown Produce, J. Ambrogi Food, J.H. Honeycutt, Joe Lasita & Sons, Keany Produce, Liberty Fruit Co., McCartney Produce, Phoenix Wholesale Foodservice, Senn Brothers Produce, Sirna & Sons Produce and Willie Itule Produce.
To help generate awareness of the cause, reference #FirebirdsLemonade via social media. To learn more about Alex Scott’s heroic story or to support ALSF, visit http://www.firebirdsrestaurants.com/alex.
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About Alex’s Lemonade Stand Foundation (ALSF)
ALSF emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996 – 2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to help find a cure for all children with cancer. Since Alex’s first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country. To date, ALSF, a registered 501(c)3 charity, has raised more than $120 million, funding over 550 pediatric cancer research projects. For more information on ALSF visit AlexsLemonade.org.
About Firebirds Wood Fired Grill
Firebirds Wood Fired Grill is a Classic American restaurant known for its authentic wood fired entrees infused with bold flavors, fresh herbs and spices. Based in Charlotte, N.C., Firebirds has a collection of 38 restaurants throughout the U.S. The polished casual restaurants are open for lunch and dinner, and feature a selection of aged steaks that are hand-cut in the restaurant, fresh seafood, chicken and ribs seared over local hickory, oak or pecan wood. Since 2000, loyal guests have craved signature items such as Firebirds BLT Salad, Slow Roasted Prime Rib, Chile Rubbed Delmonico, Wood Grilled Salmon, Lobster Spinach Queso and Creme Brulee Cheesecake. The award-winning FIREBAR® hosts a selection of private Firebirds label wines and specialty cocktails such as the Double Black Diamond Martini® infused with natural, fresh pineapple for 21 days. From the delicious flavor to the ambiance of the relaxing fireplace and exhibition kitchen, Firebirds provides a memorable experience.
For more information or to find a location near you, visit: www.firebirdsrestaurants.com. Like us on Facebook at www.facebook.com/firebirdsgrill or follow us on Twitter @FirebirdsGrill.