Contact Information:
Caroline Graham
Rountree Group
770-650-2601
FOR IMMEDIATE RELEASE
Charlotte, N.C. (Oct. 4, 2017) – To enhance its personalized ToGo service and digital hospitality, Firebirds Wood Fired Grill has established an online ordering platform for all of its locations. Powered by Olo, Firebirds’ easy-to-use online ordering platform provides guests with a straightforward way to order their favorite Firebirds cuisine from the comfort of their smartphone, tablet or desktop, just by visiting firebirdsrestaurants.com.
“We are thrilled to be able to offer ToGo ordering online, making Firebirds more accessible for our guests and giving them the ability to customize their meals, easily order for large groups and even schedule a later time for pick up, all online,” said Firebirds CEO Mark Eason. “As our guest base increases and technology continues to evolve, we plan to grow with them. This new addition to our website pays homage to our longstanding tradition of providing exemplary hospitality, no matter the platform.”
With 60 million users and 200 restaurant brands using their technology, Olo has helped revolutionize the online ordering facet of the restaurant industry. For example, not only does Olo allow Firebirds’ guests to personalize their meals and schedule their preferred time for pick up, but Firebirds now provides a handy group order feature. Boardroom group lunches will no longer require a sign-up sheet or email chain asking for everyone’s food order that inevitably gets misread when the food is ordered. Now, a link will be sent to everyone in the lunch group, which will direct users to select their personal order from Firebirds’ extensive online menu. Each order will automatically be added to the group order, and, within a matter of minutes, the order is ready to be sent.
“Simplifying the process of convenience for guests is the key to success, and Firebirds does a tremendous job of doing just that. We are proud to partner with this fast-growing company and look forward to working together to drive off-premise offerings in a variety of ways,” said Olo Founder & CEO Noah Glass.
About Firebirds Wood Fired Grill
Firebirds Wood Fired Grill is a polished-casual restaurant specializing in classic American cuisine, including fresh steaks and seafood prepared on an authentic wood-fired grill. The menu features a variety of innovative selections infused with bold flavors, created in its scratch-made kitchen and seared over local hickory, oak or pecan wood. Unique features, including custom-designed wine walls, exclusive artwork, inviting patios and the award-winning FIREBAR®, provide a full-spectrum dining experience. The FIREBAR® boasts a wide selection of artisan cocktails, craft beer and a robust wine list, including Firebirds’ own private labels, served at proper cellar temperatures. With its purpose to “Serve, Enrich and Exceed,” Firebirds prides itself on providing real value and unexpected delights to its guests. Firebirds partners with organizations such as Alex’s Lemonade Stand Foundation to weave itself into the fabric of each community it serves, having donated more than $1 million to date through the sale of its freshly squeezed lemonade. To become a member of Firebirds’ Inner Circle or to find a location, visit firebirdsrestaurants.com, like Firebirds on Facebook or follow Firebirds on Twitter at @FirebirdsGrill or Instagram at @FirebirdsGrill.
About Olo
Olo is the on-demand interface for the restaurant industry, powering digital ordering and delivery for over 200 restaurant brands across 40,000 locations. Olo’s enterprise-grade software powers every stage of the digital restaurant transaction, from fully-branded guest interfaces to the back-of-house order management features that keep the kitchen running smoothly. Orders from Olo are injected seamlessly into existing systems to help brands capture demand from on-demand channels such as the brand’s website and app, third-party marketplaces, social media channels, and personal assistant devices like the Amazon Echo. Olo is a pioneer in the industry, beginning with text message ordering on mobile feature phones in 2005. Today, over 65 million consumers use Olo to order ahead and Skip the Line® or get meals delivered from the restaurants they love. Clients include Applebee’s (DIN), Chili’s (EAT), Chipotle (CMG), Denny’s (DENN), Five Guys Burgers & Fries, Jamba Juice (JMBA), Noodles & Company (NDLS), Red Robin (RRGB), Shake Shack (SHAK), sweetgreen, Wingstop (WING), and more. Learn more at www.olo.com.