Stoking America’s Appetite
Embraced by guests and lauded as a “breakout brand” by the media, Firebirds Wood Fired Grill has become a national success story. And our journey has just begun.
The first Firebirds Wood Fired Grill opened at the turn of the millennium in Charlotte, NC. Today, we operate restaurants across the United States. Fueled by the power of our concept, the passion of our team and the loyalty of our guests, we’re adding locations all the time. In 2011, Angelo Gordon partnered with the Company’s founders in order to continue recent momentum and grow the business.
We’ve become a neighborhood favorite; the lunch spot everyone agrees on and a dinner invitation no one passes up. We’re the preferred option for business diners and the first choice for families.
When it comes to bold flavor, authentic hospitality and real value, the public’s appetite knows no bounds.
Firebirds Wood Fired Grill was named one of ten ‘Breakout Brands’ by Nation’s Restaurant News and received a Certificate of Excellence from TripAdvisor. We credit our success to providing a full-spectrum dining experience enhanced with local flavor.
Some guests visit to impress a client or celebrate an event. Others drop in for a meal with friends, a drink after work or to spend quality time with the family. Whatever the occasion, Firebirds makes it memorable.
Firebirds Wood Fired Grill serves classic American cuisine infused with bold flavors, fresh herbs and spices that ensure the last bite is as flavorful as the first. Complementing our hand-cut steaks, seafood and signature specialty dishes, we offer daily scratch-made soups, entrée salads, fire-grilled burgers and desserts so popular they have a following of their own. Firebirds founder Dennis Thompson says, “Grilling over the open flame gives our cooking a unique character, and our proprietary blend of seasonings, spices and sauces makes each dish flavorful from beginning to end.”
Whether it’s for a business dinner or casual lunch, our staff has a true talent for providing warm hospitality and tailoring the experience to the occasion. We also excel at serving our youngest guests with activity-rich menus and made-to-order preparations. The opposite of a cookie-cutter chain, Firebirds treats guests like the individuals they are.
Attention to detail is built into Firebirds’ DNA. It’s noticeable in our chilled salad plates and the balanced notes of the cilantro-lime vinaigrette, in the way we refold a guest’s napkin or refresh their martini glass and offer extra-long sharing forks with dessert. Many of the touches are subtle. Their impact is unmistakable.
Moderate prices, class-leading food quality and polished service set a new standard for value among polished casual restaurants. The power of our flavors, the quality of the experience and a value quotient makes Firebirds agreeable to all – and a compromise to no one.
Firebirds not only operates restaurants, we anchor neighborhoods, fuel local economies and try to enhance our guests’ quality of life.
The success of our business depends on meeting the needs of our guests and the expectations of our stakeholders, but we also have a responsibility to our communities. And that’s an obligation we take very seriously.
Firebirds cares about what kids eat
Most restaurants treat kids’ fare as an afterthought. We prepare each dish to order, using the highest-quality ingredients. And by partnering with the National Restaurant Association’s Kids LiveWell program, we have designed a kids menu to help parents make healthy choices for their children when dining out.
We partner with Alex’s Lemonade Stand Foundation
We believe in giving back to our communities. Every Firebirds location supports Alex’s Lemonade Stand Foundation by donating one dollar from the sale of every Firebirds Fresh Squeezed Lemonade to fund the fight against childhood cancer.
We build for the long term
Firebirds puts down roots in the communities we serve. We strive to integrate ourselves into the fabric of the neighborhood by providing employment, establishing relationships and participating in civic life. Our guests, after all, have plenty of dining options, and the least we can do is repay their loyalty with ours.
Firebirds is a complex organization with a very simple mission: to create extraordinary experiences through hospitality. But
just as important as what we do, is why we do it. And every day, across our company, thousands of people come together to help achieve our purpose, which is to “Serve, Enrich and Exceed.”
In order to execute our mission and realize our purpose, we have created a culture with four foundational pillars:
We believe in hiring the best people and empowering them to perform to their full potential. Honesty and integrity guide every action and underlie every policy. We train extensively, provide meaningful opportunities for advancement and cultivate an “underdog mentality” that prevents us from ever resting on our laurels.
Our guests deserve the best possible experience. To perform at this level – every time, without exception – Firebirds focuses on operational readiness and efficiency. We sweat every detail and we ensure that our team members have the tools necessary to do their job. “We have set the expectation high in every market with the belief that no detail is too small,” said CEO Mark Eason. “For a restaurant to be successful it not only has to offer delicious cuisine, but the entire dining experience has to come full circle. From the savory aromas that even fill the outside air, to the knowledgeable and gracious staff, to the warm ambiance and flavorful dishes using homemade ingredients, the experience at Firebirds starts from the moment our guests arrive in the parking lot.”
Success is the result of hiring great people and operational excellence working in sync to manage costs and generate the profit necessary to continuously improve our operation, recruit and retain the best talent and invest in long-term growth. We are fueled by our passion, but sustained by our profits.
In addition to building sales and running profitable restaurants, we reward our staff for creating a great working environment, for going above and beyond for our guests and for investing in us as we invest in them.